SAMA’s alliance with Dakira, a High Atlas and USAID Morocco program, began with the idea of a first-of-its-kind, community-based performing arts project and the co-creation of a public mural within the walls of Sefrou’s Jewish area. Exploring and showcasing Morocco’s diverse heritage, SAMA’s Project Sho’la (Spark) sought to bring together all ages of Sefrou’s community to explore and personify its rich history and memory-keeping through storytelling, art, and theater. Now, with local partners, the trusted community involvement from SAMA, a collaborative cultural and arts movement from deep within the heart of Morocco has been ignited.
USAID (US Agency for International Development) and program Dakira are supporting Morocco’s cultural diversity and religious tolerance by recording and sharing hundreds of stories that capture the Kingdom’s rich and diverse history. Sefrou is one of several communities across Moroccan involved in the program.