Sefrou Museum of Multiculturalism (SMM) is a Micro-Museum with a macro message. Taking the town of Sefrou as its muse, the dwelling is a fine model of a rich and abundant cultural accumulation of a North African market town. Traces of Its culturally diverse past are in both the physical and intangible, and even in an absence. In stories, language, food, architecture and adornment, sometimes glaringly obvious and others more subtle in their guise, there is an assortment of marks left by past populations that continues to be used into the present day.
SMM highlights both contemporary and historical objects, local stories, academic research and photographic and video documentation, looking at origins and influences on what may seem so very local they have become engrained symbols of a place. Inviting both the local and international visitor to reexamine how to define the concept of being ‘of one place’ the storyline presented will fuse the historic with a present-day relevance.
– The Organization :
Sefrou Museum of Multiculturalism (SMM) was instigated by Culture Vultures, an arts and cultural organization founded in 2009 coming from the heart of the old city. The creation of the Sefrou Museum of Multiculturalism originated out of a profound interest in the rich and complex history of Sefrou, as well as a deep affection and appreciation for both the town itself and the people who live here.
Today, a local association has been created that ultimately directs and develops the Museum as a core element and spring board to its mission. Sefrou Association for Multidisciplinary Arts, SAMA is a non-profit, independent organization founded autonomously by a group of multidisciplinary members. Our mission is to co-create a cultural and arts movement in the multicultural Sefrou’s medina, co developing the old city socially, economically and environmentally, all the while engaging local, national and international communities.